By:Global OEMs1. Core Strength: Dual Drivers of R&D and Quality Control
1.1 Barriers to R&D Innovation
Leveraging Shaanxi's advantage as a "natural medicine treasury," Xi'an Zhiyou Herb has established joint laboratories with multiple universities, focusing on mineral chelation technology and microencapsulated vitamin D3 processes, increasing product bioavailability by 30%. Its patented softgel embedding technology effectively addresses the odor issues of minerals, enhancing the consumer experience.
1.2 International Certification Matrix
The factory is not only certified under ISO9001 and HACCP systems but also holds U.S. FDA registration and EU Novel Food compliance qualifications. The Halal/Kosher dual-certified production line simultaneously meets the needs of Islamic and Jewish markets, clearing compliance barriers for global brand expansion.
2. Product Evolution: From Basic Formulas to Scenario-Specific Solutions
2.1 Precision Nutrition Design
The new-generation products optimize formulas for different demographic needs:
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Sports Edition: Increased magnesium-zinc ratio to support muscle function and metabolic efficiency.
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Senior Edition: Enhanced calcium-D3 content with added vitamin K2 for targeted calcium deposition.
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Workplace Stress Edition: Incorporates ashwagandha extract to address fatigue management needs.
2.2 Dosage Form Technology Upgrade
Developed plant-based softgel shells to align with global vegan trends; introduced mini fast-dissolving softgels to address swallowing difficulties, covering both children and senior markets.
3. ODM Model Innovation: Flexible Supply Chain Empowers Brand Growth
3.1 Agile Development System
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Formula design to sampling takes only 15 days, supporting small-batch trial production (starting from 50 bottles).
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Digital monitoring boards provide real-time production updates, enabling brands to oversee manufacturing online.
3.2 Smart Packaging Solutions
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Over 10 packaging options, including child-resistant caps and travel-friendly portable packs.
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Blockchain technology enables one-click traceability of raw materials, enhancing brand trust.
3.3 Global Logistics Support
Overseas warehouses in Europe, the U.S., and Southeast Asia support FBA transit, reducing cross-border logistics cycles by 40%.
4. Case Study: Achievements of Multinational Brand Collaboration
In 2025, a European health chain brand launched a customized Calcium Magnesium Zinc D3 series through Zhiyou's ODM services:
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Completed the entire process from market research to product launch within 6 months.
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Achieved first-year sales exceeding €3 million, driven by differentiated packaging and formulation innovations.
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The product's heavy metal testing standards were 50% stricter than EU requirements, making it a bestseller in retail channels.
Conclusion: Restructuring Product Strategy in the ODM+ Era
"In the next five years, competition in the nutraceutical industry will shift from marketing battles to deep supply chain integration," stated the R&D Director of Xi'an Zhiyou Herb. By modularizing outputs in R&D capabilities, flexible production, and global compliance systems, Zhiyou is helping more brands upgrade from "private label manufacturing" to "joint innovation," building sustainable market competitiveness.
