By:Global OEMsI. Solid Strength: Dual Assurance of Capital and Technology
The core of OEM/ODM collaboration lies in supply chain reliability. Although established in 2023, Bio U-Beauty has quickly gained a foothold in the sports nutrition contract manufacturing sector with registered capital of US$5 million to US$10 million and a clear strategic focus. Its production base in Xi'an integrates Shaanxi's biotechnology resources, achieving full-chain quality control from raw material selection to finished product filling through standardized processes.
Notably, operating as a trading company, Bio U-Beauty adopts a "light-asset operation + strong supply chain management" model, with annual sales already exceeding US$5 million. This model allows flexible production line adjustments to meet small-batch, multi-batch customization needs, making it particularly suitable for emerging brands testing the market.
II. Product Innovation: From "Hard to Swallow" to "Delicious and Effective"
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Dosage Breakthrough: Traditional gummies often have low active ingredient content due to technological limitations. Bio U-Beauty incorporates 5 grams of Creatine Monohydrate into a single gummy using microencapsulation technology, meeting the standard dosage of professional sports supplements and fulfilling core users' efficacy requirements.
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Vegan Formula: The product uses entirely plant-based ingredients, aligning with the clean label trend in European and American markets. Simultaneously, candy texture optimization completely masks creatine's astringent taste, significantly improving user compliance.
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Long-Lasting Freshness: A 24-month shelf life combined with light-proof and moisture-resistant packaging ensures product stability during cross-border logistics.
III. Service Upgrade: From "Contract Manufacturing" to "Co-Creation"
To lower the entry barrier for brands, Bio U-Beauty offers three key services:
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Flexible Production: Supports orders starting from 100 pieces, with a unit price of just US$2.5 (for 100-999 pieces), which can drop to US$1.8 for orders over 10,000 pieces, significantly reducing inventory pressure.
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Free Sampling: Provides services for formula adjustments, flavor customization, and packaging design, allowing brands to optimize products based on sample feedback.
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Rapid Response: A professional query response mechanism within 24 hours accelerates project timelines.
IV. Market Outlook: Global Opportunities for Functional Gummies
According to Nutrition Business Journal data, the global market for sports nutrition gummies is expected to exceed US$5 billion by 2025, with a compound annual growth rate of 12%. Plant-based, high-dosage products are becoming the main growth driver. Bio U-Beauty has already developed a diversified product line around this trend, including Black Maca Powder and Probiotic Gummies, to help brands build a product matrix.
Industry Perspective:
"Functional gummies are reshaping the consumption scenarios of sports nutrition products," pointed out an analyst from an international consulting firm. "Whoever combines 'high efficacy' with 'great taste' will capture the youth market. Factories like Bio U-Beauty, with technical customization capabilities, will become important drivers for brand globalization."
Conclusion:
The essence of OEM/ODM is empowerment. Through technological breakthroughs and service innovation, Bio U-Beauty demonstrates that contract manufacturing is no longer just about replication, but deep co-creation between brands and the supply chain. For companies aiming to capitalize on the functional food market, choosing a partner with both R&D strength and flexibility is undoubtedly a key step to gaining a first-mover advantage.
