By:Global OEMsSolid Factory Strength: Laying a Solid Foundation of Trust from Production to Quality Control
Since its establishment in 2017, Tianjin Haoyang has been building its core competitiveness through "standardized production + refined management". With a registered capital of US$2.5 million to US$5 million and a team of 101-200 professional technical and production staff, the company has formed a full-chain capability covering raw material R&D, mass production, and quality inspection. It can not only provide small-batch customization services for startup brands but also undertake million-level orders from leading brands, with flexible production capacity to meet the needs of brands at different stages.
O.TWO.O Original No Sticky Light Weight Waterproof Matte Waterproof Long Lasting 100% Vegan Liquid Lipstick
In terms of quality control, Tianjin Haoyang strictly adheres to international standards. Its flagship O.TWO.O liquid lipstick has obtained MSDS (Material Safety Data Sheet) certification, eliminating ingredient risks from the source: it uses mild mineral raw materials and excludes animal-derived components, ensuring the product meets "vegan beauty" certification requirements in many regions around the world. The production process is carried out in closed dust-free workshops, and each batch of products undergoes three rounds of testing (color retention, waterproof performance, and skin irritation) to ensure a 100% qualification rate for delivered products.
In addition, the company is located in Tianjin, a major logistics hub in northern China, adjacent to ports and freight hubs. It can quickly connect to the international logistics network and deliver products to various parts of the world, shortening the delivery cycle by an average of 3-5 days compared to inland factories, helping brands seize market opportunities.
Core Product Advantages: Accurately Matching Consumer Needs to Create Potential Bestsellers
As a star product in Tianjin Haoyang’s OEM/ODM business, O.TWO.O liquid lipstick is developed around "user pain points" and "market trends" from formula to design, providing brands with a highly competitive product foundation:
- Vegan Formula + Gentle Properties: The 100% vegan formula not only aligns with the "cruelty-free" consumption concept but also suits people with sensitive skin. It solves the problem that traditional lipsticks easily cause dry lips and allergies, expanding the target customer base for brands.
- Dual Protection + Long-Lasting Color: The combined "waterproof + sweatproof" formula maintains color for over 8 hours without fading or smudging, even in high-temperature and humid environments. It meets the needs of multiple scenarios such as commuting and dating, directly addressing the core pain point of "frequent touch-ups" for users.
- Lightweight Texture + Matte Finish: Abandoning the stickiness of traditional liquid lipsticks, it forms a lightweight film on the lips while presenting a high-end matte look. It balances "comfort experience" and "fashionable appearance", suitable for diverse occasions such as daily life and parties.
- 12-Trend Color Matrix: Covering 12 popular shades including classic true red, soft nude pink, retro brown-orange, and vibrant orange-red, it meets the skin tone adaptation needs of Asians. Brands can directly adopt the color system or adjust the color matching according to regional market preferences, reducing R&D costs.
- Standardized Specification Design: Each tube has a regular size of 5ml (net weight 5g) and a 3-year shelf life, which not only complies with the circulation standards of beauty products but also facilitates brands in inventory planning and pricing, improving market circulation efficiency.
Full-Cycle Service Support: Lowering Cooperation Thresholds to Facilitate Rapid Brand Launch
Tianjin Haoyang fully understands the needs of beauty brands for "rapid product launches and flexible adjustments" and provides multi-dimensional service support throughout the OEM/ODM cooperation cycle:
- Low MOQ for Flexible Trial: The minimum order quantity (MOQ) is only "12 pieces per color", significantly reducing the initial investment cost for emerging brands. Whether testing the response of regional markets or launching limited-edition products, brands can quickly verify their ideas with small-batch orders.
- Customized Packaging to Strengthen Brand Identity: It supports end-to-end customization from packaging materials (such as matte tubes and metal buckles) to printing designs (brand logos, color labels). The standard single-product packaging size (4×2.5×9.5cm) can be adjusted according to needs, helping brands create unique visual memory points.
- Transparent Tiered Pricing to Optimize Cost Structure: Adopting an FOB tiered pricing strategy of "larger quantity for lower price" — US$1.33 per unit for 12-119 pieces, US$1.2 per unit for 120-719 pieces, and US$1.08 per unit for 720 pieces and above. This allows brands to flexibly adjust order quantities based on sales forecasts to achieve optimal cost efficiency.
- Full-Link Export Assistance: Relying on its international trade experience with annual sales of US$2.5 million to US$5 million, the company can assist in handling customs declaration, clearance, international logistics, and other processes. It solves the logistics and compliance challenges of brands going global, ensuring products smoothly enter target markets.
