By:Global OEMsSolid Factory Strength: Solving Private Label Pain Points of "Small Orders Difficulty, Long Lead Times, and Unstable Quality Control"
When operating a private label business, the biggest concerns are often "high minimum order quantities (MOQs) that deter trial runs, delayed deliveries that miss peak seasons, and inconsistent quality across batches." However, the factory of Guizhou Xicuiyan Trade has turned these pain points into competitive advantages:
First, quality control guarantees. As a supply chain enterprise focusing on OEM/ODM services, all skincare products it produces (including this watermelon niacinamide serum) adhere to high industry standards. Every step—from raw material selection to filling and packaging—undergoes strict inspection, ensuring safety for end consumers and peace of mind for brands.
Second, fast delivery. In the FMCG industry, "time equals market share." The lead time for standard orders of this serum is only 5-7 working days, and even bulk wholesale orders can be completed within 7-10 working days. For brands aiming to launch new products during seasonal peaks (such as the summer moisturizing season or autumn/winter repair season), this efficiency is sufficient to seize market opportunities.
Most crucially, flexible MOQs. Many factories require "minimum orders of 1,000 units or more," which discourages small and medium-sized brands. In contrast, the MOQ for this serum is only 15 units. Brands can first place small-batch trial orders, adjust strategies based on market feedback, and when order volumes increase later, the factory can seamlessly transition to large-scale production—fully adapting to the brand's entire lifecycle from "testing" to "scaling up." Additionally, the factory provides free samples, allowing brands to personally verify the texture, feel, and efficacy, significantly reducing collaboration risks.
Product Strength Breakdown: Natural Ingredients + Targeted Efficacy, Addressing Consumers' Real Needs
For a serum to help a private label brand "gain a firm foothold," supply chain support alone is not enough; its core lies in product strength. The design logic of LANTHOME Watermelon Niacinamide Serum fully centers on the three major skin concerns of adult women (its core target audience):
To tackle dull skin tone, it incorporates niacinamide—recognized as the "golden brightening ingredient." Not only does it fade pigmentation, but it also evens out skin tone, giving the skin a radiant glow from within, perfectly aligning with consumers' current pursuit of "natural skin whitening."
To solve dry, flaky skin, watermelon extract is used as the core moisturizing component, delivering deep hydration to the skin's inner layers and addressing issues like "makeup caking and tightness" commonly seen in autumn and winter.
To repair damaged skin barriers, it adds Gentiana Scabra Root Extract, which helps restore compromised skin barriers, enhances the skin's resistance to external irritants such as UV rays and pollution, and delays skin aging—achieving dual effects of "repair and anti-aging."
Beyond efficacy, careful consideration has also been given to texture and packaging. The serum has a lightweight, water-like texture that absorbs quickly without greasiness, making it suitable for normal skin types year-round. Each bottle contains 60ml (2.11 fl.oz), which meets consumers' expectations for "cost-effectiveness" and facilitates pricing decisions for brands. More importantly, the factory offers full-range packaging customization—from bottle logos and outer box designs to shipping marks—allowing private label brands to quickly establish a differentiated brand image.
Cost and Services: Enabling Brands to "Start with Low Costs and Operate Worry-Free"
For private label brands, "cost control" directly determines profit margins, while "service support" impacts operational efficiency. In both aspects, this serum offers a highly competitive package:
Tiered pricing, lower costs with higher sales. The factory adopts an FOB (Free On Board) tiered pricing model— the larger the order volume, the lower the unit price: $1.98 per unit for 15-199 units, $1.85 per unit for 200-799 units, $1.63 per unit for 800-1,999 units, and as low as $1.38 per unit for 2,000+ units. This pricing strategy allows small and medium-sized brands to start with low entry costs and gradually reduce costs as sales grow, naturally expanding profit margins.
Full-lifecycle services, complete peace of mind. From initial consultation and order customization to after-sales support, the factory provides end-to-end services: Consultation requests are responded to within 24 hours to avoid communication delays; formulas and packaging can be adjusted according to needs to meet brands' personalized requirements; multiple logistics options (DHL, EMS, FEDEX, etc.) are available, enabling brands to choose the most cost-effective and efficient shipping method based on their target markets (e.g., Europe, America, Southeast Asia); a dedicated team handles after-sales issues, allowing brands to focus on marketing without worrying about supply chain disruptions.
The modern private label skincare market is no longer an era where "brands can succeed by simply slapping a logo on a product." Consumers demand efficacy, texture, and naturalness, while brands prioritize cost, efficiency, and reliability. The LANTHOME Watermelon Niacinamide Serum is exactly a "win-win solution" crafted by Guizhou Xicuiyan Trade for brands. It not only appeals to consumers with solid product strength but also supports brands with the factory's robust capabilities. Whether it is a fledgling small brand or an established brand looking to expand its product range, choosing this serum makes it easier to gain a foothold in the competitive skincare market.
