By:Global OEMsIn-depth Supply Chain Integration, Building Hard Strength for OEM/ODM
Different from the traditional single-factory model, after 10 years of in-depth cultivation in the vertical beauty field, Shanghai Zhenzhan has established long-term and stable cooperative relationships with more than 200 high-quality Chinese beauty factories, forming a full-chain supply chain network covering raw material procurement, production and manufacturing, and quality inspection. Cooperative factories strictly follow international production standards. All Soft Pinch series products have passed CE and MSDS certifications, and adhere to the "zero animal testing" concept, meeting the environmental compliance requirements of mainstream markets such as Europe, America and Southeast Asia.
Liquid Highlighter Factory - Soft Pinch Silky Touch Makeup
The company has also built a 30,000-square-meter high-standard warehousing center, stocking more than 300 SKUs of ready-made products. It can not only meet the needs of small-batch trial production, but also support the rapid delivery of large-scale orders of tens of thousands of pieces. From raw material traceability to finished product delivery, each link is equipped with a professional quality inspection team to ensure that product quality meets the 1:1 replication standard, helping brands avoid quality risks in the OEM process.
Product Differentiation and Innovation, Creating Core Market Competitiveness
The Soft Pinch series beauty products, the core offering of Shanghai Zhenzhan, take "skin-nourishing + high makeup effect" as the core selling point, endowing OEM clients with differentiated market advantages. In terms of formula, products such as liquid highlighters and tinted lip oils are added with skin-nourishing ingredients like vitamin E and plant extracts, which have the characteristics of moisturizing and locking water, waterproof and sweatproof, and high color rendering. At the same time, they support vegan formula customization to meet the skin texture and environmental protection needs of consumers in different regions. In terms of form, they cover various types such as cream and liquid, which can meet the multi-scenario makeup needs of blushing, highlighting and lip makeup.
The color system also conforms to market trends. The tinted lip oils launch more than 10 popular shades such as Joy, Hope and Honesty, covering popular color families like vibrant orange, gentle pink and retro red. The blushes provide classic color options including Rose, Neutral and Mauve, which are suitable for different skin tones and makeup styles. The products have a delicate and smooth texture, and show a natural and translucent makeup effect after application, which can easily match the positioning needs of mid-to-high-end brands and help clients quickly seize market share.
Full-scenario Service Adaptation, Lowering the Threshold for Brand Cooperation
Aiming at the pain points of different types of clients, Shanghai Zhenzhan has launched personalized service plans, significantly lowering the threshold for OEM/ODM cooperation. For brand clients, it provides full-process OEM/ODM services from formula R&D to packaging design, supports various logo customization methods such as silk screen printing, transfer stickers and labels, and can also assist in developing best-selling products and formulating dual-brand cooperation strategies. For Amazon sellers, it not only supports low MOQ (Minimum Order Quantity) cooperation, but also provides free product marketing pictures, promotional videos and exclusive label attachment services for Amazon warehouses, helping clients reduce operating costs.
Small and medium-sized merchants and entrepreneurial clients can also enjoy convenient services. The company supports mixed-batch orders, allowing clients to conduct small-batch trial sales in the market. Its sample policy is customer-friendly: free samples are available when stock is sufficient (clients bear the shipping cost), sample preparation only takes 1-3 days, and mass production can be completed and delivered within 1-2 weeks. In terms of logistics, it covers sea freight, air freight and international courier channels such as DHL, UPS and FedEx. For after-sales service, it promises free replacement or refund for defective products, fully safeguarding clients' rights and interests.
Today, Shanghai Zhenzhan International Trade has become a reliable partner for global beauty brands to expand their markets. Through supply chain integration, product innovation and refined services, it continues to inject vitality into the OEM/ODM business of Soft Pinch series beauty products, helping more brands achieve rapid growth in the highly competitive beauty market.
