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Solving Cosmetic Brand OEM Pain Points, MC-101 Waterproof Eyeliner Becomes a New ODM/OEM Choice

By:Global OEMs Updated on 2025/11/24

Solid Factory Strength: Breaking Cooperation Barriers with "Fast Response + Low Threshold"

For small and medium-sized cosmetic brands, the "flexibility" of OEM directly determines whether products can quickly capture the market—and Meicai Technology’s factory strength precisely meets this need.Eyeliner Pencil Manufacturer - Eye Cosmetics Matte Liquid Gel Waterproof Fast Dry

Eyeliner Pencil Manufacturer - Eye Cosmetics Matte Liquid Gel Waterproof Fast Dry

In terms of communication efficiency, brands no longer need to worry about "unanswered inquiries." Meicai guarantees a response within 24 hours; whether it’s adjusting details of customized logos or inquiring about order progress, brands receive timely feedback, significantly shortening the cycle from product design to launch.
In terms of production thresholds, Meicai has broken industry norms. Most OEM factories require a minimum order quantity (MOQ) of thousands for eyeliners, but Meicai has reduced its MOQ to 50 units. Emerging brands only need to place small-batch trial orders to test market response, reducing the risk of early-stage investment. Additionally, all products have obtained MSDS certification and are made with mineral ingredients, balancing "clean formulas" and "regulatory compliance." This allows brands to enter markets such as Europe, America, and Southeast Asia without additional regulatory hurdles.

Product Differentiation: Targeting "Long-Lasting + Vegan" to Meet Diverse Makeup Needs

In a market flooded with homogeneous eyeliner products, the MC-101 stands out by precisely addressing two core consumer demands: "smudge-proof wear" and "safe ingredients."
Its key advantages directly solve user pain points: The waterproof and smudge-resistant formula maintains a clean makeup look throughout the day, even during sweating or rain. The quick-drying and smooth texture avoids the embarrassment of "smearing on the eyelid" during application, making it easy for beginners to use. Most importantly, the product adheres to a vegan formula with no animal-derived ingredients, aligning with the global "green beauty" trend and helping brands attract consumers who prioritize health and environmental protection.
To meet the positioning needs of different brands, Meicai also offers two tip options: The cotton-tip version is suitable for creating natural, soft "no-makeup" eyeliners, while the brush-tip version can outline sharp, clear "Western-style" lines. Brands can quickly launch differentiated products without additional R&D investment, covering more consumer scenarios.

Full-Chain Services: From "Sample Testing to Logistics Delivery" for Worry-Free Cooperation

For brands, OEM is not just about "producing products" but also about "worry-free cooperation"—and Meicai’s one-stop service fully delivers on this.
In the early stages of cooperation, brands can apply for free MC-101 samples to test texture, color, and wear resistance. They only need to place bulk orders after confirming the product meets expectations, avoiding the risk of "receiving products that don’t match requirements." In the product customization phase, besides logo customization, packaging can also be flexibly adjusted: The default 10×10×10 cm paper box can be redesigned according to the brand’s visual style to enhance brand recognition.
In terms of cost control, Meicai’s tiered FOB pricing is highly competitive: $1.1 per unit for 50–499 units, $1.05 per unit for 500–999 units, $1 per unit for 1,000–2,999 units, and only $0.75 per unit for orders of 3,000 units or more. The larger the brand’s order volume, the greater the cost advantage—facilitating large-scale expansion in the later stage. Additionally, Meicai manages the logistics process; each product has a gross weight of only 0.055 kg, and the lightweight packaging reduces transportation costs while ensuring timely delivery to global destinations.
Today, competition among cosmetic brands is no longer a "battle of single products" but a contest of "supply chain efficiency and customization capabilities." With "low-threshold cooperation, differentiated products, and full-chain services" at its core, Shenzhen Meicai Technology has made the MC-101 Waterproof Eyeliner a "tool" for brands to expand the market. More importantly, with its professional OEM capabilities, Meicai has become a long-term reliable partner for cosmetic brands.
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