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The Preferred OEM/ODM Partner for Beauty Brands Entering the Lash Serum Market, Custom Private Label Solutions Address Market Pain Points

By:Global OEMs Updated on 2025/11/25

Solid Factory Strength: Capable of Handling Both Small and Large Orders to Meet Brand Needs at All Stages

Founded in 2017 as a professional beauty supply chain enterprise, Guangzhou Shengruixiang has built a solid operational foundation: with a registered capital of US$1 million - US$2.5 million and annual sales revenue in the same range, its professional team of 11-50 members covers the entire process of R&D, production, and quality control, ensuring every batch of products meets standards.Custom Private Label Fast Natural Lash Enhancing Serum for Eyelash Growth

Custom Private Label Fast Natural Lash Enhancing Serum for Eyelash Growth

What makes it most popular among brands is its precise adaptation to "needs at different stages":
  • For startup brands: It supports a minimum order quantity (MOQ) of 1 unit, eliminating the pressure of high inventory costs and enabling easy market testing.
  • For mature brands: It can undertake bulk orders of over 999 units, and with efficient production processes, it meets the large-scale distribution needs of brands.
  • Efficient communication: The average response time is ≤24 hours, ensuring smooth communication throughout the process, from demand connection and plan adjustment to problem feedback.

Core Product Strength: Gentle & Effective + Full-Dimensional Customization to Meet Both Consumer and Brand Needs

Shengruixiang's lash enhancing serum not only solves consumers' core pain points of "short, sparse, and brittle lashes" but also meets brands' needs for "differentiated positioning", making it a "potential bestseller" in the supply chain.

1. Visible Efficacy and Guaranteed Safety

This 5mL lash serum relies on a combination of ingredients to deliver "proven results":
  • Niacinamide + Acetyl Hexapeptide-8: The former enhances lash volume, while the latter increases lash count, working together to achieve "dual improvement in fullness and density".
  • Panthenol + Sodium Hyaluronate: Soothes and nourishes lash roots, while replenishing moisture to lashes, reducing breakage and fallout, and making lashes stronger.
  • Supported by test data: Visible lash lengthening can be seen in 4-6 weeks, and 92% of users report "longer-looking lashes". The gentle formula is non-irritating, suitable for sensitive eyes and all lash types.

2. Customizable Details for Brand Individuality

From "external packaging" to "internal experience", it supports full-dimensional brand customization:
  • Visual aspect: Bottle shape and LOGO printing can be designed according to the brand's VI to create unique recognition.
  • Experience aspect: Color, scent, and texture can be adjusted—whether it's a refreshing transparent version or a lightly scented one, customization is available on demand.
  • Label aspect: Private label printing is supported, helping brands quickly establish the image of "own-branded products".

Cooperation Advantages + Service Closed Loop: Low-Cost Entry and Worry-Free Full-Process Support

For brands seeking cost control and risk reduction, Shengruixiang's cooperation model is highly "brand-friendly":
  • Tiered pricing for cost savings: FOB prices are graded by order quantity—US$0.77 per unit for orders ≤499 units, US$0.72 per unit for 500-998 units, and as low as US$0.59 per unit for orders ≥999 units. The larger the order volume, the more significant the cost advantage.
  • Free samples for trial: Free samples can be requested before cooperation, allowing brands to test efficacy and texture in person before placing large orders, avoiding the risk of "blind ordering".
  • 7-step customization closed loop: A clear, trouble-free process from "customer demand submission" to "after-sales follow-up"—customer proposes ideas → factory adjusts formula + finalizes packaging → produces samples and tests efficacy → customer confirmation → mass production → strict quality inspection → delivery + after-sales service. Feedback is provided at every step.
Today, the lash enhancing serum market still has broad growth potential, and choosing the right supply chain is the key to seizing opportunities. With its advantages of "backed by factory strength, proven product efficacy, and value-added service details", Guangzhou Shengruixiang provides beauty brands with custom private label solutions from "0 to 1". Whether it's a new brand testing the waters or an established brand expanding its product range, suitable cooperation plans can be found here.
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