By:Global OEMsFactory Strength: Lean Operation + Compliance Assurance, Laying the Foundation for Stable Cooperation
Founded in 2023, Shenzhen Misu Technology may be a "young player" in the industry, but it has formed a lean and efficient operational model with a team of 5-10 professionals and annual sales under $1 million. The company focuses exclusively on beauty product OEM/ODM, avoiding the scattered energy caused by multi-category operations and ensuring it can concentrate on optimizing every link of the production process—from raw material screening to finished product inspection.
2-in-1 Cream Foundation Stick Color-Changing Mineral Makeup Lightweight Natural Fit for Oily & Dry Skin Matte Clear Coverage
Compliance is a core advantage of Misu Tech. The company holds MSDS certification, a critical international standard for chemical product safety. This certification verifies that the foundation stick’s ingredients are safe, production processes are standardized, and product labeling meets global regulatory requirements, eliminating potential barriers for brands looking to enter international markets.
Additionally, Misu Tech is located in Longgang District, Shenzhen—a hub of China’s beauty industry. By leveraging the local supply chain advantages (such as proximity to raw material suppliers and packaging manufacturers), the company can shorten the production cycle by 15%-20% compared to non-industry-cluster locations, ensuring timely delivery even for urgent small-batch orders.
Product Advantages: 3 Core Selling Points to Solve Brand and Consumer Pain Points
What makes Misu Tech’s 2-in-1 color-changing mineral foundation stick a "hot pick" for OEM/ODM? It lies in its precise alignment with both brand differentiation needs and consumer usage pain points.
- 2-in-1 Function to Reduce Consumer Decision-Making Costs: The product integrates foundation and concealer in one stick. Consumers no longer need to purchase and match two products separately, while brands can avoid the hassle of developing two independent SKUs, simplifying the product line and reducing R&D costs.
- Intelligent Color-Changing to Break the "Color Matching Dilemma": Unlike traditional foundations that require multiple color numbers, this product uses a temperature-sensitive color-changing formula. It automatically adjusts to the user’s skin tone after contact with the skin, achieving a "natural fit" effect. This not only reduces the risk of brands overstocking unpopular color numbers but also solves consumers’ problems of "difficult color selection" and "unnatural makeup."
- Mineral Ingredients + Dual-Skin Adaptation: The foundation stick uses mild mineral ingredients, which are non-irritating and suitable for sensitive skin—expanding the product’s target audience. Its cream texture balances oil control and moisture retention: it absorbs excess oil for oily skin to keep makeup matte all day, while it provides light hydration for dry skin to prevent flakiness.
For brands, the product also offers high customization flexibility. It supports tube design customization and covers three model numbers (SKU00000233/234/235), allowing brands to print their logos, adjust tube colors, or even modify the formula slightly (e.g., increasing SPF) to create unique products.
Service Support: Low-Threshold Policies to Empower Brands of All Sizes
Misu Tech understands that brands of different scales have varying cooperation needs, so it has designed a flexible service system to lower the entry barrier.
In terms of pricing, the company adopts a tiered FOB pricing model to cater to both startups and mature brands:
- 5-99 pieces: $2.75 per unit (ideal for startups to test market response with small batches)
- 100-999 pieces: $2.65 per unit (suitable for mid-sized brands’ regular inventory replenishment)
- 1,000+ pieces: $2.55 per unit (cost-effective for large brands’ mass production)
Sample service is another highlight. Misu Tech provides free samples—brands only need to cover shipping costs to receive physical samples. This allows brands to test the product’s texture, color-changing effect, and makeup durability in person before placing large orders, avoiding the risk of "mismatched expectations."
In the later stage of cooperation, Misu Tech assigns a dedicated account manager to each brand. The manager is responsible for coordinating formula adjustments, packaging design, and production progress, ensuring brands do not need to communicate with multiple departments, thus saving time and energy.
For beauty brands eager to tap into the high-potential foundation market, Shenzhen Misu Tech’s 2-in-1 color-changing mineral foundation stick is more than just an OEM/ODM product—it is a "growth partner" that combines product innovation, factory compliance, and flexible services. By choosing this product, brands can quickly launch competitive offerings without heavy investment in R&D and production.
