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HOYGI Lightweight Matte Liquid Foundation: A Top Choice for Beauty OEM/ODM, Empowering Brands to Capture the Base Makeup Market Efficiently

By:Global OEMs Updated on 2025/11/25
From the perspective of supply chain support for OEM/ODM, although the production team behind HOYGI Foundation is a new force in the beauty supply chain field, it possesses precise demand response capabilities and mature production integration capabilities, making it particularly suitable for the cooperation needs of small and medium-sized brands as well as startup brands. Its production base leverages the advantages of the well-developed beauty industry cluster in Guangdong Province, China, enabling efficient completion of the entire workflow, including raw material selection, formula optimization, production and processing, and quality inspection. This ensures that every batch of OEM products maintains consistent quality in terms of texture, skin feel, and efficacy. What is even more noteworthy is that the team has an average response time of ≤24 hours. Whether it is a customer's request for formula adjustments, packaging design suggestions, or inquiries about order progress, the team can provide quick feedback and implement solutions, significantly shortening the cycle from brand cooperation and connection to product launch.Hoygi Lightweight Matte Liquid Foundation Protective Concealer for Oily or Dry Skin Mildly Moisturizing with Soothing Effect

Hoygi Lightweight Matte Liquid Foundation Protective Concealer for Oily or Dry Skin Mildly Moisturizing with Soothing Effect

The core advantages of the product itself are what make HOYGI Foundation stand out in the OEM/ODM field. This foundation focuses on "full-scenario adaptability" and accurately meets the needs of different consumer groups: It has a lightweight matte liquid texture, and the 30ml regular capacity conforms to mainstream market specifications. After application, it not only provides high concealing power to cover skin blemishes such as acne marks and dullness but also maintains the skin's breathability, preventing heavy caking when the skin produces oil. It is suitable for a wide range of skin types – it has an optimized oil-control and long-wearing formula for oily skin, adds mild moisturizing ingredients for dry skin, and at the same time incorporates soothing ingredients such as Aloe Vera Extract to reduce the risk of irritation for sensitive skin, truly achieving "All Skin Types" compatibility. The shade design caters to mainstream global needs, developed specifically for fair to medium skin tones, reducing the cost for brands to adjust shades for different regional markets later. Moreover, it is equipped with SPF 50 high-level sun protection and waterproof properties, integrating four functions – base makeup, concealing, sun protection, and skin protection – in one. This meets the modern consumers' demand for "simplified makeup steps" and lays a solid foundation for OEM brands to create cost-effective best-selling products.
In terms of cooperative service support, the OEM plan for HOYGI Foundation is also highly flexible and reliable. For demand verification in the early stage of cooperation, the team offers a free sample policy (Free samples are available). Customers can first test the core indicators of the product, such as concealing power, long-wearing time, and skin feel compatibility, through samples. Only after confirming that the product meets the brand positioning will they place bulk orders, effectively reducing the trial-and-error cost of cooperation. The packaging and logistics links are also thoughtful. The single product packaging size is 3×3×11 cm, with a single gross weight of 0.180 kg. The compact packaging design not only reduces the risk of damage during transportation but also lowers storage and logistics costs, saving expenses for the brand's subsequent distribution. In addition, the team supports flexible order acceptance from small to large quantities, with a tiered pricing structure: USD 2.95 per unit for 3–99 units, USD 2.75 per unit for 100–999 units, and as low as USD 2.55 per unit for ≥1,000 units. This allows brands of different scales to control procurement costs according to their own needs and increase profit margins. At the same time, the team can also provide personalized OEM services such as custom brand logos and optimized packaging visuals based on customer requirements, helping brands create a differentiated product image.
For beauty brands seeking OEM/ODM cooperation, HOYGI Lightweight Matte Liquid Foundation is not just a high-quality base makeup product, but a "low-cost, high-efficiency, and high-adaptability" market solution. Without investing a large amount of money in R&D and production equipment, brands can quickly launch base makeup products that meet consumer needs by leveraging its mature supply chain and product advantages, and quickly seize opportunities in the highly competitive beauty market.
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