By:Global OEMsStrong Production Capabilities: Combining Compliance and Flexibility to Solve Brand Cooperation Pain Points
As an OEM/ODM team specializing in beauty products, its core competitiveness first stems from strict adherence to production standards and rapid response to market demands. All 2-in-1 eyeliner products have obtained MSDS (Material Safety Data Sheet) certification, and the entire process—from raw material selection to production—complies with international safety regulations. This ensures products can smoothly enter markets with strict cosmetics supervision, such as Europe, America, Japan, and South Korea, helping brands avoid compliance risks.
In terms of production flexibility, the team has broken the "high minimum order quantity (MOQ)" barrier of traditional OEM/ODM services: when the order quantity is ≥3,000 units, the unit price can be as low as US$0.37, meeting the cost control needs of established brands for mass production. At the same time, it accepts small-batch orders of 12–719 units at a unit price of US$0.42, allowing start-up brands and niche designer brands to test the market with low investment and reduce trial-and-error costs. More notably, the team has established an efficient communication mechanism with an average response time of ≤24 hours. Whether it is confirming order details, following up on production progress, or handling after-sales issues, rapid feedback is provided—greatly improving cooperation efficiency and reducing the waiting costs for brands.
Core Product Advantages: 2-in-1 Innovative Design + 14-Color Coverage to Address Consumer Needs
The reason this 2-in-1 Eyeliner & Eyeshadow Pen has become a popular OEM/ODM product lies in its precise solution to core pain points in consumers’ makeup scenarios, while providing brands with abundant market entry points.
In terms of functional design, the product innovatively integrates eyeliner and pearl eyeshadow into a single pen body. Its creamy texture glides smoothly and can be used either as a fine eyeliner to define the eye shape (creating sharp or soft eye contours) or as an eyeshadow for layered blending (delivering a natural pearlescent glow). This eliminates the need to carry multiple products, making it especially suitable for "quick makeup" scenarios such as commuting and traveling. Additionally, the product features long-lasting wear and waterproof performance, effectively resisting sweat, oil, and slight water splashes to prevent smudging—solving consumers’ trouble of "frequent touch-ups". It is suitable for scenarios ranging from daily commuting and outdoor sports to parties and gatherings.
In terms of color design, 14 carefully selected shades (based on market research) balance classic and trendy options: Basic colors like Shade 01 Black and Shade 02 Brown meet the needs of daily natural makeup and office looks; Trendy colors such as Shade 09 Sky Blue, Shade 10 Green, and Shade 20 Silver Gray cater to young consumers’ pursuit of personalized makeup effects, and can adapt to seasonal makeup trends like fresh summer styles and festive atmospheres. With dimensions of only 13.5×0.7×0.7 cm and a gross weight of 0.009 kg, the product is compact, portable, and easy to store—perfectly matching the "on-the-go beauty" lifestyle of modern consumers.
In terms of quality details, the product uses high-quality chemical ingredients to ensure a smooth application feel, even color payoff, and skin-friendliness. The non-retractable pen body design (requiring a pencil sharpener) not only maintains the sharpness of the pen tip but also reduces the product’s contact with air to extend its service life. These detailed designs further enhance the consumer experience and help brands build a positive reputation.
Full-Chain OEM/ODM Services: From Sampling to Customization, Helping Brands Create Exclusive Identities
Different from the traditional OEM/ODM model that "only focuses on production", this team provides full-chain services—from pre-production testing to post-production customization—helping brands create unique product images and enhance market recognition.
- Free Sampling Support: Before placing bulk orders, brands can apply for free samples to intuitively test the product’s texture, color payoff, wear time, and color accuracy. This avoids the risk of "discrepancies between images and actual products" and ensures the final product meets the brand’s expectations.
- Flexible Customization Solutions: For product appearance, multiple logo printing methods are available, including laser printing, transfer stickers, silicone printing, and silk screen printing. Brands can accurately display elements such as logos and brand slogans on the pen body according to their visual style. In terms of packaging, besides the standard single-unit packaging (13.5×0.7×0.7 cm), the size, material, and design can be adjusted according to brand needs to adapt to different sales formats such as gift boxes and sets.
- In-Depth ODM Cooperation: In addition to OEM services based on existing models, the team also offers ODM development services. It can customize and adjust product colors, textures (e.g., adding matte or gold foil variants), and functions (e.g., incorporating skin-nourishing ingredients) according to the brand’s positioning and market demands—helping brands create exclusive products and form a differentiated competitive edge.
Whether it is a vegan brand focusing on "clean beauty" or an affordable brand centered on "fast-fashion beauty", all can leverage these customization services to make their products more aligned with the preferences of their target audience (primarily adult female consumers), thereby enhancing brand recognition and user loyalty.
In the current era of serious beauty product homogeneity, this 14-color 2-in-1 eyeliner provides global beauty brands with a new idea to stand out, thanks to its innovative design, reliable quality, and flexible OEM/ODM model. With compliant production as the foundation, product innovation as the core, and customized services as the support, the behind-the-scenes OEM/ODM team can not only help established brands control costs and expand their product lines but also assist emerging brands in starting quickly and building market awareness—making it an excellent partner in the beauty OEM/ODM field.
