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Global Beauty Brands' Top Choice: Professional OEM/ODM Factory for 12-Color Waterproof Eyeliner Pens, Empowering Cosmetic Product Upgrades

By:Global OEMs Updated on 2025/11/25

Solid Factory Strength: Laying a Solid Foundation for Quality and Efficiency in OEM/ODM Cooperation

The factory has deep experience in the beauty product manufacturing field, especially forming a mature R&D and production system in the eyeliner niche category, and controls product quality from the source. It strictly adheres to international safety standards in the production process, using mineral ingredients as core raw materials. All products have obtained MSDS certification, which can easily meet the beauty regulatory requirements of major markets such as Europe, America and Asia, eliminating brands' compliance concerns for overseas expansion.Eyeliner Pen Factory - 12-Color Quick-Dry Waterproof Long-Lasting Steel Ball

Eyeliner Pen Factory - 12-Color Quick-Dry Waterproof Long-Lasting Steel Ball

In terms of cooperation flexibility, the factory fully caters to the needs of brands of different sizes. Its minimum order quantity (MOQ) is only 12 pieces, which greatly reduces the trial-and-error cost and inventory pressure for emerging brands, making it possible for them to test the market in small batches and adjust product strategies quickly. At the same time, in response to the large-batch order needs of mature brands, the factory has stable production capacity support. Moreover, the FOB price is optimized in a tiered manner according to the order quantity: the unit price is US$0.82 for 36-579 pieces, US$0.75 for 580-1199 pieces, and as low as US$0.5 for orders of 1200 pieces and above. This helps brands achieve precise cost control while ensuring product quality.

Core Product Competitiveness: Addressing Consumers' Pain Points and Covering Diverse Market Needs

The factory's 12-Color Matte Liquid Eyeliner Pen has become a "potential bestseller" in OEM/ODM cooperation due to its in-depth insight into consumer needs, with core advantages focusing on three major dimensions.
  1. Comprehensive and Excellent Performance: The product formula focuses on three core characteristics: quick-drying, waterproof and oil-proof. Even in humid environments or after long hours of wear, it can keep the eyeliner clear without smudging or fading, completely solving the pain point of "easy smudging" of traditional eyeliners. At the same time, it adds moisturizing ingredients to avoid dryness and discomfort around the eye area caused by the use of cosmetics, balancing makeup effect and skin feel.
  2. Color Options for Diverse Scenarios: The 12 color options cover all scenario needs, including classic colors essential for daily commuting such as 01 Black, 02 Brown and 03 White, as well as personalized colors that conform to trend trends like 04 Blue, 07 Purple, 10 Wine Red and 12 Orange. It can not only meet the basic makeup needs of the general consumer group, but also support brands to launch limited-edition products for special scenarios such as parties and festivals, adapting to the preferences of different consumer groups.
  3. Professional Details Design: It adopts a steel ball tip design, which ensures uniform and smooth ink flow, enabling precise application easily. Whether it is thin eyeliner or thick eyeliner, it can be controlled flexibly, improving the user experience. Each single product has a size of 15×2×2 cm and a gross weight of only 0.025 kg. The compact and lightweight packaging is not only convenient for consumers to carry, but also simplifies the brand's warehousing and transportation processes, reducing logistics costs.

Full-Process Service Support: Empowering Brands from Sample to Launch

To lower the threshold for brand cooperation and improve cooperation efficiency, the factory has built a full-process service system from pre-testing to post-delivery, making OEM/ODM cooperation more worry-free.
The factory provides free sample service. Before placing an official order, brands can personally experience the product's texture, color accuracy and usage effect, avoiding the risk of adjustments after production in advance, and ensuring that the final product is highly consistent with the brand positioning and market demand. The service scope covers sample customization, OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing). Brands without an R&D team can rely on the factory's ODM capabilities to transform creative concepts into physical products; brands with mature formulas can ensure stable and unified production quality through OEM services. In addition, the factory supports full-link brand customization, including packaging design adjustment, brand logo printing, and even replacing the default model "Kaely 12" with the brand's own code, helping brands strengthen their own recognition.
In the delivery link, the factory adopts standardized single-product packaging, effectively avoiding product damage during transportation; at the same time, it optimizes the production cycle, shortens the time from order confirmation to finished product delivery, helping brands quickly respond to market demand and seize sales opportunities.
As global consumers' demands for the quality, function and personalization of eye cosmetics continue to increase, professional eyeliner OEM/ODM factories have become an important driving force for beauty brands to expand the market, relying on their solid strength, product competitiveness and considerate services. For brands planning to layout or upgrade their eyeliner products, choosing such a partner can not only achieve a balance between product quality and cost, but also quickly respond to market changes, and seize an advantageous position in the fierce beauty competition.
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