Factory Expertise: Where Quality Meets Scalability
This factory has carved a niche in the eyeliner production landscape by prioritizing R&D and strict quality governance. Every step of the manufacturing process adheres to global cosmetic safety norms, using mineral-based ingredients that are gentle yet effective. All products hold MSDS certification, ensuring seamless compliance with regulatory standards across key markets including the EU, US, and Asia—removing barriers for brands looking to expand internationally.
Eyeliner Pen Factory - 12-Color Quick-Dry Waterproof Long-Lasting Steel Ball
What sets the factory apart is its ability to cater to brands of all stages. For emerging labels, the low minimum order quantity (MOQ) of just 12 units allows for risk-free market testing, enabling them to validate consumer demand before scaling up. For established brands with high-volume needs, the factory boasts robust production capacity, paired with a tiered pricing structure that drives cost efficiency: US$0.82 per unit for 36–579 pieces, US$0.75 for 580–1199 pieces, and as competitive as US$0.5 for orders of 1200+ units. This scalability ensures brands get the best value without compromising on quality.
Product Innovation: Designed to Dominate the Shelves
The factory’s flagship 12-Color Matte Liquid Eyeliner Pen is engineered to address the most pressing consumer pain points, making it a standout in the OEM/ODM space. Its triple-action formula—quick-drying, waterproof, and oil-resistant—ensures long-lasting wear even through humidity, sweat, or busy days, solving the age-old problem of smudged or faded eyeliner. Infused with moisturizing agents, it also delivers comfort, preventing dryness around the delicate eye area.
The 12-color palette is a strategic blend of timeless classics and on-trend hues. From staple shades like 01 Black and 02 Brown for everyday looks to bold options such as 04 Electric Blue, 07 Vivid Purple, and 12 Neon Orange for statement makeup, the range caters to diverse consumer preferences and seasonal trends. This versatility lets brands launch curated collections—whether for drugstore essentials or luxury limited editions.
Attention to detail elevates the user experience further. The steel ball tip ensures consistent ink flow, enabling precise lines from thin flicks to thick wings. Its compact dimensions (15×2×2 cm) and lightweight design (0.025 kg) make it travel-friendly for consumers and cost-effective for brands in terms of storage and shipping.
Service Excellence: From Concept to Consumer
The factory’s customer-centric approach simplifies the OEM/ODM journey for brands. It offers free product samples, allowing brands to test texture, color payoff, and performance firsthand—ensuring alignment with their vision before mass production. The service portfolio covers sample customization, OEM (for brands with existing formulas), and ODM (for brands seeking turnkey product development), making it a one-stop shop for all needs.
Branding customization is another key strength. Brands can tailor packaging, imprint logos, and even rebrand the default "Kaely 12" model with their own codes, reinforcing brand identity on every unit. On the logistics front, standardized packaging protects products during transit, while optimized production lead times ensure brands can capitalize on market trends without delays.
In a market where consumers demand both quality and variety, this 12-color eyeliner OEM/ODM factory empowers brands to stay ahead of the curve. By combining factory expertise, innovative products, and seamless service, it’s not just a manufacturer—it’s a strategic partner that helps beauty brands turn ideas into market-winning products. For any brand looking to make its mark in the global eyeliner market, this factory is the ultimate ally.

By:Global OEMs