As the global beauty industry witnesses a surge in demand for cruelty-free, personalized products, OEM/ODM services have emerged as a game-changer for brands aiming to fast-track market entry.
Driven by the dual trends of beauty consumption upgrading and rising personalized demands, OEM/ODM has become the preferred model for numerous beauty brands to quickly enter the market.
In today’s cosmetics industry, where personalized consumption is thriving, lipsticks stand out as high-demand daily essentials—driving a surging need for OEM/ODM services that blend top-tier quality with robust customization.
Amid the wave of personalized consumption in the cosmetics industry, lipsticks, as high-frequency essential items, have seen a growing demand for "high quality + strong customization" in the OEM/ODM market.
With the acceleration of the iteration speed of eye makeup trend, eyeliner pen is favored by the market by virtue of its core advantages of improving the refinement of makeup, adapting to daily, party, workplace and other multi scene makeup needs.
At the moment when the demand for eye makeup continues to be subdivided, the eyeliner pen has become a key track for beauty brands to expand their categories by virtue of "improving the refinement of makeup" and "adapting to multi scene makeup".